Increase Organic Website Traffic

How to Increase Organic Traffic to Your Site In 2022

Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in the top 3 positions or the featured snippet for that keyword and you’ll likely see an exponential traffic jump. Fail to rank on page one, however, and the missed opportunity to drive bottom-line revenues will be tangible.

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Organic Traffic: Why It Matters for Your Business

Here’s why.

Organic traffic is targeted — meaning the users who click through to your website have a specific intent and have a higher conversion rate than a random visitor from a paid search.

Organic traffic can also increase your credibility since users are more likely to trust websites that rank organically.

How To Increase Organic Traffic to Website In 2022

  1. Use long-tail keywords.
  2. Consider influencer marketing.
  3. Leverage on-page SEO.
  4. Find and remove non-performing content.
  5. Become a guest blogger.
  6. Create video content on YouTube.
  7. Promote your content on social media.
  8. Answer questions on Google’s People Also Ask.

Ranking high on search results is a dream for any website owner or marketer. If you rank on the first page, you’re sure to generate plenty of organic traffic. Fail to rank on the first page, and your dream remains just that — a dream.

 

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1. Use Long-Tail Keywords

Writing high-quality content is only half the battle if you want to learn how to drive traffic to your website. You can increase organic traffic to a large extent if you focus on long-tail keywords in your keyword research.

Long-tail keywords are a combination of three or four words, such as “best WordPress security plugins” or “restaurants in Lagos.”

You can create compelling titles for your blog posts by using long-tail keywords. Consider using tools like Ahrefs’ free keyword generator when you search for keyword ideas.

2. Consider Influencer Marketing

Influencers tend to have lots of followers who regularly engage with them. Having them mention and recommend your brand can be a total game-changer and drive massive organic traffic to your website. They can also create original, new content for your brand.

You can get new potential customers using an influencer as your brand ambassador, especially if you run a small business.

3. Leverage On-Page SEO

Besides creating and publishing great content, you need to optimize your webpages for search engines when learning how to drive traffic to your website.

On-page SEO includes optimizing your images, HTML tags, and headlines. Ensure your images support your content, and optimize your meta description and title tags. Your header tags make your posts easier and more enjoyable to read, which can also impact your rankings.

Overall, your on-page SEO will increase website traffic and boost your website’s visibility in the SERPs.

4. Find and Remove Non-Performing Content

Non-performing content is content on a website that doesn’t fulfill its original purpose. This can cause major bottlenecks and compromise your chances of ranking in the SERPs.

That is because search engines experience a snag in the crawling process and leave your website before getting to important pages.

Removing non-performing pages is an important part of anyone’s content strategy. It enables important content to rank higher in results pages and will help you earn more organic traffic.

5. Become a Guest Blogger

Guest blogging is a two-way street. You can become a guest blogger for other websites, or you can invite people in your niche to blog on your website.

Your guest post on a high-authority website can significantly increase traffic to your website and help boost brand recognition. Usually, the website’s business owner will encourage you to share the link on your own website. This can give you referral traffic, and you’ll earn backlinks on your website.

6. Create Video Content on YouTube

Your digital content strategy shouldn’t stop at crafting excellent material for your website — you can turn it into different formats, including audio or video.

For instance, YouTube videos can help attract and engage new subscribers. Uploading videos is an online marketing strategy that allows your customers to see a demonstration of your product or service. It also helps answer questions about your brand.

This can greatly increase purchases and drive organic search traffic to your website.

7. Promote Your Content on Social Media

While sharing content on social media platforms is an excellent content marketing method, you have to be assertive.

Participate in discussions with relevant hashtags on Twitter. To engage with visitors, answer questions on your Facebook page and respond to comments.

You can also post your content on relevant, high-traffic communities, including Reddit, Slack, LinkedIn, Quora, and Facebook groups. Build trust and cultivate a relationship with the community before you promote your content (and make sure the group allows it). Anything other than that could look spammy.

Ensure you interact with your followers on various social networks so you can build a rapport with them and establish long-term trust. That way, they’re more likely to share your content with their contacts, promoting traffic and brand awareness.

8. Answer Questions on Google’s People Also Ask

Instead of creating generic content about a topic, dig deeper and search for questions people are asking on Google Search. A vast majority of those who ask these questions are entrepreneurs looking for specific solutions.

You can create content with a target audience that will earn organic traffic. So, if you’re a blogger, use Google’s People Also Ask to find questions to answer and generate blog posts.

If you create content around actual questions that users have asked, you are sure to drive organic site traffic.

 

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