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Meet the $2.2 million Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


It’s the first model from Pininfarina, the legendary Italian firm that’s designed and built cars for other brands like Ferrari — but never came out with its own vehicle.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


Automobili Pininfarina is technically separate from Pininfarina, the design house. Both under the umbrella of the Indian automotive giant Mahindra. 

It’s named for the company’s founder, Battista “Pinin” Farina, who always dreamt of producing his own car but never made that a reality.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


Nearly 100 years after Pininfarina began in 1930, the Battista is here. The first two cars were delivered to US customers earlier this month.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


The EV marries monstrous power with otherworldly acceleration and wraps that all up in an elegant, leather-bound package.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


Of course, both of those things are true of the Pininfarina too. The company says it aimed for a more “timeless” design.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


Buyers can customize their Battista in practically endless combinations, the company says.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


And all 150 Battistas will be unique; once a customer chooses a particular configuration of options, it’s removed from the catalog.

The Pininfarina Battista.

The Pininfarina Battista.

TangentVector


Walk up to the Battista and you’ll notice it emits a subtle, pulsing grumble.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


That’s by way of a speaker system, not an engine, of course. And the sound grows more ferocious as you click through the Battista’s drive modes, which range from Calma to Furiosa.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


There’s a performative aspect to the noise as well. Because what’s the point of ripping down Rodeo Drive in your seven-figure supercar if nobody can hear you coming?

The Pininfarina Battista.

The Pininfarina Battista.

TangentVector


Getting inside the Battista isn’t always the most graceful process, as it’s so low to the ground. But anybody who’s buying one is surely better-practiced than I am at that sort of thing.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider


The tiny display behind the steering wheel only shows basics like speed and remaining range.

The Pininfarina Battista.

The Pininfarina Battista.

Tim Levin/Insider




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